{"id":1620,"date":"2026-10-01T14:34:39","date_gmt":"2026-10-01T12:34:39","guid":{"rendered":"https:\/\/avocatludusan.ro\/?p=1620"},"modified":"2026-10-01T14:35:31","modified_gmt":"2026-10-01T12:35:31","slug":"greenwashing-afirmatii-de-mediu-oug-18-2026","status":"publish","type":"post","link":"https:\/\/avocatludusan.ro\/de\/greenwashing-afirmatii-de-mediu-oug-18-2026\/","title":{"rendered":"Noile reguli privind afirma\u021biile de mediu: ce trebuie s\u0103 \u0219tie societ\u0103\u021bile \u00eencep\u00e2nd cu 27 septembrie 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1620\" class=\"elementor elementor-1620\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db88f70 e-flex e-con-boxed e-con e-parent\" data-id=\"db88f70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec4f60f e-con-full e-flex e-con e-child\" data-id=\"ec4f60f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-95a6d24 elementor-widget__width-initial elementor-widget elementor-widget-jkit_post_title\" data-id=\"95a6d24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_title.default\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-title jeg_module___6abe82e3ceeb0\" ><h1 class=\"post-title style-color \">Noile reguli privind afirma\u021biile de mediu: ce trebuie s\u0103 \u0219tie societ\u0103\u021bile \u00eencep\u00e2nd cu 27 septembrie 2026<\/h1><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-551390b e-con-full e-flex e-con e-child\" data-id=\"551390b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2221356 elementor-widget__width-initial elementor-widget elementor-widget-jkit_post_date\" data-id=\"2221356\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_date.default\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-date jeg_module__1_6abe82e3d08c2\" ><p class=\"post-date \">01\/10\/2026<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34557c1 e-flex e-con-boxed e-con e-parent\" data-id=\"34557c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb28d95 e-con-full e-flex e-con e-child\" data-id=\"cb28d95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f2030 elementor-widget elementor-widget-jkit_post_featured_image\" data-id=\"a2f2030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_post_featured_image.default\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-post-featured-image jeg_module__2_6abe82e3d322a\" ><div class=\"post-featured-image \"><img fetchpriority=\"high\" decoding=\"async\" width=\"1377\" height=\"917\" src=\"https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture1-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture1-1.jpg 1377w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture1-1-300x200.jpg 300w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture1-1-1024x682.jpg 1024w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture1-1-768x511.jpg 768w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture1-1-18x12.jpg 18w\" sizes=\"(max-width: 1377px) 100vw, 1377px\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f604d3 e-con-full e-flex e-con e-child\" data-id=\"3f604d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1c0c73e e-con-full e-flex e-con e-child\" data-id=\"1c0c73e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-348b638 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"348b638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cencep\u00e2nd cu <strong>27 septembrie 2026<\/strong>, cadrul legal privind practicile comerciale incorecte a fost extins semnificativ, ca urmare a <em><u>O.U.G. nr. 18\/2026<\/u><\/em>, care modific\u0103 \u0219i completeaz\u0103 <em><u>Legea nr. 363\/2007 privind combaterea practicilor incorecte ale comercian\u021bilor \u00een rela\u021bia cu consumatorii<\/u><\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2261e25 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2261e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Noile dispozi\u021bii introduc reguli mult mai stricte pentru comunic\u0103rile comerciale referitoare la mediu, sustenabilitate, durabilitate \u0219i impactul produselor asupra mediului, inclusiv \u00een ceea ce prive\u0219te utilizarea etichetelor ecologice \u0219i a afirma\u021biilor de tip <em>\u201egreen\u201d<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4ab31 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2e4ab31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen esen\u021b\u0103, comercian\u021bii nu mai pot utiliza \u00een comunicarea comercial\u0103 afirma\u021bii generale, simboluri sau etichete care creeaz\u0103 consumatorului impresia unei performan\u021be de mediu superioare, atunci c\u00e2nd aceast\u0103 impresie nu poate fi sus\u021binut\u0103 prin criterii obiective, verificabile \u0219i relevante. <em><u>O.U.G. nr. 18\/2026<\/u><\/em> transpune astfel, la nivel na\u021bional, cerin\u021bele <em><u>Directivei (UE) 2024\/825 privind protec\u021bia consumatorilor<\/u><\/em> \u00een contextul tranzi\u021biei verzi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660e74c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"660e74c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font:inherit;color:inherit;margin:0;\">1. Ce \u00eenseamn\u0103, din punct de vedere juridic, o \u201eafirma\u021bie legat\u0103 de mediu\u201d?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-862de69 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"862de69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Legea nr. 363\/2007 define\u0219te acum \u00een mod expres <em><strong>\u201eafirma\u021bia legat\u0103 de mediu\u201d<\/strong><\/em> ca fiind orice mesaj, reprezentare, imagine, etichet\u0103, marc\u0103, denumire sau simbol utilizat \u00eentr-o comunicare comercial\u0103 prin care se afirm\u0103 ori se sugereaz\u0103 c\u0103 un produs, o categorie de produse, o marc\u0103 sau un comerciant are un impact pozitiv asupra mediului, nu are impact, are un impact mai redus sau \u0219i-a \u00eembun\u0103t\u0103\u021bit impactul asupra mediului.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843a804 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"843a804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen aceea\u0219i categorie intr\u0103 <em><strong>\u201eafirma\u021bia generic\u0103 legat\u0103 de mediu\u201d<\/strong><\/em>, respectiv acea afirma\u021bie formulat\u0103 \u00een scris, verbal sau prin mijloace audiovizuale, pentru care specifica\u021bia concret\u0103 nu este prezentat\u0103 \u00een termeni clari \u0219i vizibili pe acela\u0219i suport.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf53352 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cf53352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Prin urmare, simplele formule de marketing precum <em>\u201eeco\u201d<\/em>, <em>\u201everde\u201d<\/em>, <em>\u201esustenabil\u201d<\/em>, <em>\u201eprietenos cu mediul\u201d<\/em> sau <em>\u201egrij\u0103 pentru natur\u0103\u201d<\/em> nu mai pot fi tratate ca simple elemente publicitare lipsite de consecin\u021be juridice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bee507 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6bee507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font:inherit;color:inherit;margin:0;\">2. \u201eProdus eco-friendly\u201d sau \u201eambalaj sustenabil\u201d \u2013 afirma\u021biile generice trebuie sus\u021binute<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31030e8 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"31030e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Unul dintre cele mai importante elemente introduse prin noile reguli \u00eel reprezint\u0103 interdic\u021bia de a utiliza <strong>afirma\u021bii generice legate de mediu<\/strong> atunci c\u00e2nd comerciantul nu poate demonstra existen\u021ba unei <strong>performan\u021be de mediu excelente recunoscute<\/strong>, relevant\u0103 pentru afirma\u021bia respectiv\u0103. Aceast\u0103 conduit\u0103 este inclus\u0103 expres \u00een lista practicilor comerciale care sunt considerate \u00een\u0219el\u0103toare \u00een orice situa\u021bie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8868ba1 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8868ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Prin urmare, afirma\u021bii precum:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160fd65 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"160fd65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>\u201eProdus eco-friendly\u201d<\/em>;<\/li><li><em>\u201eAmbalaj sustenabil\u201d<\/em>;<\/li><li><em>\u201eProdus verde\u201d<\/em>;<\/li><li><em>\u201ePrietenos cu mediul\u201d<\/em>;<\/li><li><em>\u201eGrij\u0103 pentru natur\u0103\u201d<\/em>;<\/li><li><em>\u201eRespect\u0103m mediul\u201d<\/em>;<\/li><li><em>\u201e100% natural\u201d<\/em>, atunci c\u00e2nd este utilizat pentru a sugera o superioritate ecologic\u0103 f\u0103r\u0103 o fundamentare corespunz\u0103toare,<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b48e8ae elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b48e8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>trebuie analizate \u00een func\u021bie de semnifica\u021bia concret\u0103 pe care o transmit consumatorului \u0219i de existen\u021ba unei baze obiective \u0219i verificabile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8eece4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e8eece4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Legea recunoa\u0219te, \u00een acest context, ca reper pentru <em>\u201eperforman\u021b\u0103 de mediu excelent\u0103 recunoscut\u0103\u201d<\/em> inclusiv performan\u021bele conforme cu <strong>Regulamentul (CE) nr. 66\/2010 privind eticheta UE ecologic\u0103<\/strong> sau cu anumite sisteme oficial recunoscute de etichetare ecologic\u0103 de tip I.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a230607 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a230607\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Practic, societatea trebuie s\u0103 poat\u0103 demonstra <strong>ce anume face produsul mai sustenabil<\/strong>, prin criterii concrete, \u0219i nu doar s\u0103 utilizeze o formulare cu caracter laudativ.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9fb8d claude-img-afirmatii-de-mediu-generice-vs-sustinute elementor-widget elementor-widget-image\" data-id=\"cc9fb8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture2-1-1024x682.jpg\" class=\"attachment-large size-large wp-image-1626\" alt=\"\" srcset=\"https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture2-1-1024x682.jpg 1024w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture2-1-300x200.jpg 300w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture2-1-768x511.jpg 768w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture2-1-18x12.jpg 18w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture2-1.jpg 1377w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6977163 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6977163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font:inherit;color:inherit;margin:0;\">3. Nu orice \u201eetichet\u0103 verde\u201d este o etichet\u0103 de sustenabilitate valabil\u0103<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa3551 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0aa3551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un alt punct important \u00eel reprezint\u0103 utilizarea simbolurilor \u0219i a etichetelor proprii.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c160b26 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c160b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Legea define\u0219te <em>\u201eeticheta de durabilitate\u201d<\/em> ca fiind o marc\u0103 de \u00eencredere, marc\u0103 de calitate sau echivalent al acesteia, public\u0103 sau privat\u0103, care urm\u0103re\u0219te s\u0103 disting\u0103 un produs, proces sau \u00eentreprindere prin raportare la caracteristicile sale de mediu \u0219i\/sau sociale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2deacbc elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2deacbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen acela\u0219i timp, <strong>afi\u0219area unei etichete de durabilitate care nu se bazeaz\u0103 pe un sistem de certificare sau care nu este stabilit\u0103 de o autoritate public\u0103 este acum inclus\u0103 expres \u00een lista practicilor comerciale \u00een\u0219el\u0103toare<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2491d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"fc2491d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aceasta \u00eenseamn\u0103 c\u0103 o societate nu poate transforma pur \u0219i simplu un desen cu o frunz\u0103 verde, un glob, o planet\u0103 sau un alt simbol grafic \u00eentr-o pretins\u0103 certificare ecologic\u0103, f\u0103r\u0103 ca \u00een spatele acesteia s\u0103 existe un sistem de certificare conform cerin\u021belor legale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef45b1e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ef45b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Un <em><strong>\u201ecertificat eco\u201d<\/strong><\/em> sau o formulare similar\u0103 trebuie, de asemenea, analizat\u0103 prin prisma existen\u021bei unui sistem de certificare real. Legea impune ca acest sistem s\u0103 fie transparent, deschis \u00een condi\u021bii echitabile, s\u0103 aib\u0103 cerin\u021be publice \u0219i s\u0103 fie monitorizat printr-o procedur\u0103 obiectiv\u0103 de c\u0103tre o parte ter\u021b\u0103 competent\u0103 \u0219i independent\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e51611d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e51611d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font:inherit;color:inherit;margin:0;\">4. O caracteristic\u0103 a unei componente nu poate fi prezentat\u0103 ca o caracteristic\u0103 a \u00eentregului produs<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea21d38 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ea21d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Noua reglementare vizeaz\u0103 \u00een mod expres \u0219i situa\u021biile \u00een care o caracteristic\u0103 limitat\u0103 a produsului este prezentat\u0103 ca fiind valabil\u0103 pentru \u00eentregul produs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71e12f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"e71e12f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Este considerat\u0103 practic\u0103 comercial\u0103 \u00een\u0219el\u0103toare:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-074df68 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"074df68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>formularea unei afirma\u021bii legate de mediu cu privire la \u00eentregul produs sau la \u00eentreaga activitate a comerciantului, atunci c\u00e2nd aceasta se refer\u0103 doar la un anumit aspect al produsului sau la o component\u0103 specific\u0103 a activit\u0103\u021bii comerciantului.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2d3213 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a2d3213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Exemplele sunt relevante pentru activitatea curent\u0103 a multor comercian\u021bi:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3b5fa elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"dc3b5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><em><strong>\u201eAmbalaj reciclat\u201d<\/strong><\/em> \u2013 dac\u0103 numai capacul sau eticheta sunt realizate din material reciclat, iar restul ambalajului nu.<\/li><li><em><strong>\u201eFabricat cu energie regenerabil\u0103\u201d<\/strong><\/em> \u2013 dac\u0103 aceast\u0103 afirma\u021bie se refer\u0103, \u00een realitate, doar la o anumit\u0103 linie de produc\u021bie sau la o parte limitat\u0103 a opera\u021biunilor.<\/li><li><em><strong>\u201eCompanie sustenabil\u0103\u201d<\/strong><\/em> \u2013 atunci c\u00e2nd m\u0103sura invocat\u0103 se refer\u0103 exclusiv la un singur proiect, o singur\u0103 unitate ori o anumit\u0103 component\u0103 a activit\u0103\u021bii.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f72bc elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"96f72bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Problema juridic\u0103 nu este existen\u021ba unei caracteristici favorabile mediului, ci <strong>extinderea nejustificat\u0103 a acesteia \u00een comunicarea comercial\u0103<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdbfd2 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0cdbfd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font:inherit;color:inherit;margin:0;\">5. \u201eCO\u2082 neutral\u201d prin simpla compensare a emisiilor \u2013 interdic\u021bie expres\u0103<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d1f66 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a0d1f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Una dintre cele mai importante modific\u0103ri prive\u0219te afirma\u021biile de neutralitate climatic\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a030c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c0a030c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em><u>Anexa nr. 1 la Legea nr. 363\/2007<\/u><\/em> consider\u0103 practic\u0103 comercial\u0103 \u00een\u0219el\u0103toare <strong>afirmarea, pe baza compens\u0103rii emisiilor de gaze cu efect de ser\u0103, c\u0103 un produs are un impact neutru, redus sau pozitiv asupra mediului \u00een ceea ce prive\u0219te emisiile de gaze cu efect de ser\u0103<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-699b47d elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"699b47d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Prin urmare, formule precum:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8f4ea elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8a8f4ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><em>\u201eCO\u2082 neutral\u201d<\/em>;<\/li><li><em>\u201eClimate neutral\u201d<\/em>;<\/li><li><em>\u201eImpact zero asupra climei\u201d<\/em>;<\/li><li><em>\u201eProdus f\u0103r\u0103 impact climatic\u201d<\/em>;<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b9aab elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"47b9aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>nu pot fi fundamentate exclusiv pe achizi\u021bionarea de credite de carbon sau pe compensarea emisiilor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-096c84b elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"096c84b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aceast\u0103 distinc\u021bie este important\u0103: <strong>compensarea emisiilor nu poate fi prezentat\u0103 consumatorului ca echivalent al elimin\u0103rii sau reducerii efective a emisiilor generate de produs.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bcb5ed elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8bcb5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen ceea ce prive\u0219te afirma\u021biile comerciale referitoare la livrare sau transport \u2013 de exemplu, <em>\u201elivrare neutr\u0103 din punct de vedere climatic\u201d<\/em> \u2013 acestea trebuie, de asemenea, analizate cu aten\u021bie, \u00eentruc\u00e2t regula general\u0103 privind comunic\u0103rile de mediu se aplic\u0103 afirma\u021biilor care creeaz\u0103 consumatorului o impresie privind impactul asupra mediului. Pentru calificarea exact\u0103 trebuie analizat con\u021binutul \u0219i contextul concret al mesajului comercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f56ba4 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1f56ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font:inherit;color:inherit;margin:0;\">6. Promisiunile privind viitorul trebuie s\u0103 aib\u0103 la baz\u0103 un plan real<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-237096b elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"237096b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Noile dispozi\u021bii nu vizeaz\u0103 doar ceea ce societatea afirm\u0103 despre performan\u021ba de mediu actual\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2020a75 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2020a75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Este considerat\u0103 ac\u021biune \u00een\u0219el\u0103toare formularea unei afirma\u021bii privind <strong>performan\u021ba de mediu viitoare<\/strong> atunci c\u00e2nd comerciantul nu dispune de:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-615d34c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"615d34c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>angajamente clare, obiective \u0219i publice;<\/li><li>obiective verificabile;<\/li><li>un plan de implementare detaliat \u0219i realist;<\/li><li>\u021binte m\u0103surabile \u0219i \u00eencadrate \u00een timp;<\/li><li>resurse alocate pentru realizarea acestora;<\/li><li>verificare periodic\u0103 de c\u0103tre un expert ter\u021b independent;<\/li><li>rezultate care s\u0103 fie puse la dispozi\u021bia consumatorilor.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd95d7 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8fd95d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Prin urmare, afirma\u021bii precum <em><strong>\u201evom deveni neutri climatic p\u00e2n\u0103 \u00een 2030\u201d<\/strong><\/em>, <em><strong>\u201evom avea ambalaje 100% sustenabile\u201d<\/strong><\/em> sau <em><strong>\u201evom elimina integral plasticul\u201d<\/strong><\/em> trebuie s\u0103 fie sus\u021binute printr-un angajament real, documentat \u0219i verificabil, nu doar printr-o strategie de marketing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce210f3 claude-img-angajamente-de-mediu-viitoare-plan-verificabil elementor-widget elementor-widget-image\" data-id=\"ce210f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture3-1-1024x577.jpg\" class=\"attachment-large size-large wp-image-1625\" alt=\"\" srcset=\"https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture3-1-1024x577.jpg 1024w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture3-1-300x169.jpg 300w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture3-1-768x433.jpg 768w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture3-1-18x10.jpg 18w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture3-1.jpg 1375w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dda41 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f8dda41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font:inherit;color:inherit;margin:0;\">7. Riscul nu este doar unul reputa\u021bional \u2013 exist\u0103 sanc\u021biuni contraven\u021bionale<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89b6350 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"89b6350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen forma actual\u0103 a <em><u>Legii nr. 363\/2007<\/u><\/em>, practicile comerciale \u00een\u0219el\u0103toare, inclusiv cele introduse prin noua reglementare privind afirma\u021biile de mediu, se sanc\u021bioneaz\u0103 cu <strong>amend\u0103 de la 20.000 lei la 100.000 lei<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-887a3d3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"887a3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen situa\u021bia \u00een care practica comercial\u0103 incorect\u0103 afecteaz\u0103 <strong>mai mult de 100 de consumatori<\/strong>, limitele minim\u0103 \u0219i maxim\u0103 ale amenzii se dubleaz\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71b50fe elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"71b50fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen anumite situa\u021bii privind <strong>\u00eenc\u0103lc\u0103rile pe scar\u0103 larg\u0103 sau \u00eenc\u0103lc\u0103rile pe scar\u0103 larg\u0103 cu o dimensiune specific\u0103 Uniunii Europene<\/strong>, cadrul legislativ permite aplicarea unei amenzi cuprinse \u00eentre <strong>0,1% \u0219i 4% din cifra de afaceri anual\u0103 realizat\u0103 \u00een Rom\u00e2nia \u00een anul financiar anterior sanc\u021bion\u0103rii<\/strong>, \u00een condi\u021biile <em><u>Regulamentului (UE) 2017\/2394<\/u><\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4598b80 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"4598b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>De asemenea, \u00een func\u021bie de situa\u021bie, pot fi dispuse <strong>m\u0103suri complementare de remediere<\/strong>, iar agentul constatator poate propune inclusiv suspendarea prest\u0103rii serviciilor, furniz\u0103rii bunurilor sau desf\u0103\u0219ur\u0103rii activit\u0103\u021bii p\u00e2n\u0103 la \u00eencetarea practicii comerciale incorecte ori p\u00e2n\u0103 la \u00eendeplinirea m\u0103surilor dispuse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c88da33 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c88da33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A\u0219adar, impactul juridic al greenwashing-ului poate dep\u0103\u0219i cu mult simpla obliga\u021bie de modificare a unei reclame sau a unui ambalaj.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88c06cb elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"88c06cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font:inherit;color:inherit;margin:0;\">8. Ce ar trebui s\u0103 verifice societ\u0103\u021bile \u00eencep\u00e2nd cu aceast\u0103 perioad\u0103?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ff0c0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"19ff0c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pentru comercian\u021bi, intrarea \u00een vigoare a noilor reguli justific\u0103 o <strong>revizuire a tuturor comunic\u0103rilor comerciale cu caracter ecologic sau de sustenabilitate<\/strong>, nu doar a etichetelor aplicate pe produse.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf29d8 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"eaf29d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen practic\u0103, recomand\u0103m verificarea cel pu\u021bin a:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d31d277 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d31d277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>etichetelor \u0219i ambalajelor<\/strong>, inclusiv simboluri, pictograme \u0219i men\u021biuni precum <em>\u201eeco\u201d<\/em>, <em>\u201egreen\u201d<\/em>, <em>\u201esustainable\u201d<\/em>, <em>\u201enatural\u201d<\/em>, <em>\u201erecycled\u201d<\/em> sau <em>\u201eclimate neutral\u201d<\/em>;<\/li><li><strong>materialelor publicitare<\/strong>, inclusiv website, bannere, bro\u0219uri, cataloage, social media \u0219i campanii online;<\/li><li><strong>afirma\u021biilor privind produsele sau compania<\/strong>, pentru a determina dac\u0103 afirma\u021bia se refer\u0103 realmente la \u00eentregul produs\/\u00eentreaga activitate ori doar la o component\u0103;<\/li><li><strong>certific\u0103rilor \u0219i etichetelor de sustenabilitate<\/strong>, inclusiv existen\u021ba organismului emitent, a sistemului de certificare \u0219i a criteriilor verificabile;<\/li><li><strong>afirma\u021biilor referitoare la neutralitatea climatic\u0103<\/strong>, \u00een special atunci c\u00e2nd acestea se bazeaz\u0103 pe compensarea emisiilor;<\/li><li><strong>promisiunilor \u0219i obiectivelor viitoare de mediu<\/strong>, care trebuie sus\u021binute prin planuri, \u021binte \u0219i mecanisme reale de verificare.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac9eda elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2ac9eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nu trebuie ignorat nici faptul c\u0103 <em><u>Legea nr. 363\/2007<\/u><\/em> trateaz\u0103 caracteristicile de mediu, durabilitatea, circularitatea, reparabilitatea \u0219i reciclabilitatea drept elemente relevante ale caracteristicilor principale ale produsului, astfel \u00eenc\u00e2t prezentarea lor inexact\u0103 sau \u00een\u0219el\u0103toare poate intra \u00een sfera ac\u021biunilor comerciale \u00een\u0219el\u0103toare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-109c15f claude-img-audit-comunicari-de-mediu-societati elementor-widget elementor-widget-image\" data-id=\"109c15f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture4-1-1024x577.jpg\" class=\"attachment-large size-large wp-image-1624\" alt=\"\" srcset=\"https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture4-1-1024x577.jpg 1024w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture4-1-300x169.jpg 300w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture4-1-768x433.jpg 768w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture4-1-18x10.jpg 18w, https:\/\/avocatludusan.ro\/wp-content\/uploads\/2026\/10\/Picture4-1.jpg 1375w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4d0e9a elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f4d0e9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 style=\"font:inherit;color:inherit;margin:0;\">Concluzie<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc5110 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"fcc5110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Prin modific\u0103rile aplicabile de la <strong>27 septembrie 2026<\/strong>, legisla\u021bia rom\u00e2n\u0103 trece de la o abordare general\u0103 a publicit\u0103\u021bii ecologice la reguli mult mai concrete privind <strong>ce poate fi afirmat, cum trebuie fundamentat\u0103 afirma\u021bia \u0219i ce dovezi trebuie s\u0103 existe \u00een spatele comunic\u0103rii comerciale<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32c53c6 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"32c53c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pentru societ\u0103\u021bi, implica\u021bia practic\u0103 este clar\u0103: <strong>nu mai este suficient ca o afirma\u021bie s\u0103 <em>\u201esune verde\u201d<\/em><\/strong>. Aceasta trebuie s\u0103 fie corect\u0103, relevant\u0103, propor\u021bional\u0103, verificabil\u0103 \u0219i sus\u021binut\u0103 de documenta\u021bie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3f194 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ad3f194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00cen acest context, recomandarea juridic\u0103 este ca societ\u0103\u021bile s\u0103 nu limiteze analiza la textele de pe ambalaj, ci s\u0103 efectueze un <strong>audit al comunic\u0103rilor de mediu \u0219i al practicilor de marketing<\/strong>, cu verificarea separat\u0103 a fiec\u0103rei afirma\u021bii, etichete \u0219i certific\u0103ri utilizate comercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab8a004 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ab8a004\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><br \/><br \/>Redactor: SZ.I.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Din 27 septembrie 2026, OUG 18\/2026 interzice afirma\u021biile de mediu generice, etichetele \u201everzi\u201d necertificate \u0219i \u201eCO\u2082 neutral\u201d bazat pe compensare. Ce trebuie s\u0103 verifice societ\u0103\u021bile.<\/p>","protected":false},"author":1,"featured_media":1627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_eb_attr":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"Din 27 septembrie 2026, OUG 18\/2026 interzice afirma\u021biile de mediu generice, etichetele \u201everzi\u201d necertificate \u0219i \u201eCO\u2082 neutral\u201d bazat pe compensare. Ce trebuie s\u0103 verifice societ\u0103\u021bile.","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":["greenwashing"],"_thinkrank_focus_keyword":"greenwashing","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"[]","_thinkrank_advanced_robots_meta":"[]","_thinkrank_exclude_from_search":0,"_thinkrank_exclude_from_archives":0,"_thinkrank_primary_category":13,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-1620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercial"],"_links":{"self":[{"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/posts\/1620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/comments?post=1620"}],"version-history":[{"count":7,"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/posts\/1620\/revisions"}],"predecessor-version":[{"id":1631,"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/posts\/1620\/revisions\/1631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/media\/1627"}],"wp:attachment":[{"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/media?parent=1620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/categories?post=1620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avocatludusan.ro\/de\/wp-json\/wp\/v2\/tags?post=1620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}